Plantation, FL: August 20, 2009: Dreams, Inc. (NYSE Amex: DRJ) the vertically integrated leader in the licensed sports products industry, today announced an agreement with JCPenney that provides customers the ability to purchase from a tremendous array of licensed sports memorabilia and apparel directly from the retailer’s online sports fan shop at (www.jcp.com). Representing the largest collaboration of its kind for Dreams, Inc., the new site provides an expanded offering of licensed sports merchandise from professional teams, colleges and athletes – all at JCPenney’s signature affordable prices. The new and expanded online sports fan shop will launch in October.