Dreams, Inc. Announces 2Q2010 and 1H2010 Results
2Q2010 Revenues up 18% to $14.4M
1H2010 Revenues up 14.8% to $31M
1H2010 Internet Revenues up 37.3% to $20.3M

PLANTATION, FL, August 16, 2010 – Dreams, Inc. (NYSE Amex: DRJ) announced its financial results for the second quarter and six months ended June 30, 2010.

Three months ended June 30, 2010

Revenues – For the quarter ended June 30, 2010, revenues were up 18.0% to $14.4 million, compared to $12.2 million generated in the same period last year.

EBITDA* - For the quarter ended June 30, 2010, earnings before interest, taxes, depreciation and amortization were a loss of $1.1 million, a slight improvement from $1.13 million in EBITDA losses for the same period in 2009.

Net – For the quarter ended June 30, 2010, net losses were $1.17 million versus $1.1 million in net losses for the same period in 2009. The Company incurred increased interest expense for the period of $414,000, versus $197,000 last year.

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Statements contained in this press release, which are not historical facts, are forward looking statements.  The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially.  These risks and uncertainties include, but are not limited to, specific factors impacting the Company’s business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer’s desires for sports and celebrity memorabilia; the availability of product; availability of financing; the ability to sell additional franchises; and general economic conditions.