Star Struck / ProTeam is one of the largest catalog and internet retailers of licensed Major League and Minor League merchandise in the country. The company also produces the Official Catalog for The Mets. The catalogs contain a vast array of products ranging from core items such as caps and jerseys to a wide range of collectibles. In addition to the print catalogs, Star Struck / ProTeam also has a significant internet presence.
As a result of this acquisition, completed in August 2008, StarStruck’s catalog and E-commerce business will now be able to leverage a much wider product offering, more robust E-Commerce platform, a cost-efficient back office and a more sophisticated set of marketing tools and expertise through Dreams’ retail subsidiary. In addition, through the addition of a catalogue business, Dreams will further strengthen its multi-channel approach to retail, while opening up a new stream for continued revenue growth.
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